- because: improves lives of small coffee growers
- because: income ensured
- because: covers sustainable production cost
- because: higher price for coffee beans
- because: helps organize and establish linkage
- because: releases growers from exploitation
- but: most of the benefits go to retailers
- because: huge markups charged
- because: Fairtrade protects workers from wage cuts
- but: the help is not widespread
- but: help spreads as the system spreads
- because: not many certified growers
- because: most are grown in central & S.America
- but: increase in coffee price
- because: increase of cost
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- but: Fair Trade coffee movement is not ideal
- because: supports in fact the unfair market
- because: favor large companies over small ones
- because: a wider marketing campaign for large companies
- because: just a business propaganda
- but: large companies are main buyers
- because: e.g. Starbucks is not really supporting
- but: Starbucks bought 10% of Fair Trade coffee in 2005
Coffee drinkers should buy Fair Trade coffee - because: environmentally-friendly
- because: use of chemicals is common without Fair Trade
- because: ~85% FT coffee are certified organic
- because: FT coffee are grown by small growers
- but: may not grow sustainably
- because: may over-fertilize the soil
- because: difficult to know the amount of nutrient contained
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- but: limited selection of coffee
- but: selection increases as the system spreads
- because: not many farmers've joined
- but: lower quality coffee
- but: greater access to training
- because: no motivation to improve quality
- but: economically inefficient
- but: Fairtrade goods sold on open market, so efficient
- because: worsens the causes of growers' poverty
- because: overproduction
- because: keep the price above the optimum
- because: fails to introduce alternatives
- because: may not be growing something in best advantage
- but: there may be no alternative crop
- but: socially necessary
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