- because: Apple competes with large established companies
- because: Apple's Mac computers compete with Dell etc
- because: Apple's software competes with Microsoft
- because: the iPhone competes with Nokia
- because: the iPod competes with Sony's Walkman
- because: iTunes competes with other music download sites
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- but: steadily growing sales of product
- because: iPod is the biggest selling digital music player
Apple is having problems overcoming the challenges facing it - because: problem of illegal music download
- because: illegal downloads can easily be found on internet
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- because: Apple only 3% global PC market share
- because: challenges from rivals
- because: e.g. Microsoft's Zune
- but: ipod has been dominating digital player sales
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