• but: it's commercial suicide
    • but: it makes perfect business sense
      • because: new business strategy for new media - the Internet
      • because: make it easy for the band to manage distribution
        • because: future demand of the album will be low
          • because: fans either purchased box set or download
      • but: not applicable to many less famous artists
        • because: possible only with a huge fanbase like Radiohead
      • because: the band's vocal Thom Yorke actually ,offered free download of several remixes ,of his individual album 'The Eraser' after the release
      • because: free distribution is in fact more rewarding
        • because: popularizing the album
        • because: profit from sale of album is small
        • because: albums are only promotion for concert tickets
          • because: the Charlatans sold out tour w/ same strategy
          • because: Prince sold out his tour ticket w/ same strategy
      • because: even benefit from those who pay nothing
        • because: they will become further marketing target
          • because: registration of personal information is required
      • because: this strategy helps to band/its future label ,to evaluate the band's popularity and gives a better idea
        • because: information for scheduling world tour
        • because: allows fans to show their willingness to pay
      • because: novel way of sale draws world's attention
    • because: profit from sale is harmed
      • because: people tend not to pay, it's normal
      • because: more than 60% of fans pay nothing
        • but: it's in fact to the advantage of the band
          • but: but there are still costs ,for the making of the album
  • because: positive feedbacks from artists
    • but: James Blunt's negative view
      • but: Radiohead is still well-rewarded in money
    • because: David Bowie and Alex Turner are interested
    • because: praise from John Marr of Modest Mouse
Radiohead's release of its latest album ''In Rainbows'' will significantly change the whole business model of the music industry
  • because: artistic success, critical acclaim
    • but: not deadline is terrifying
    • because: more freedom and time for working on the album
    • because: five stars from Guardians
    • because: most touching record since OK Computer
  • but: downloading music for a fixed amount/free not new
    • because: pay-as-you-wish for an album is still e-sales
  • but: junior artists sometimes offer free samplers
  • because: Radiohead's 'free' album is a bold action
    • because: don't get why a Twins album costs more than HK$100
  • because: separation of big rock names from big labels
    • but: famous artists moved away from big labels also
    • because: no label deal for In Rainbows