Points:
Apple is having problems overcoming the challenges facing it - because: Apple only has a 3% market share in the global PC market (www.nytimes.com)
 - because: Apple's rivals have modified their products to work better with Apple's products in order to share its market
- because: e.g. Microsoft's Zune device also supports AAC has adopted a similar closed DRM model used by iPods and the iTunes store (www.zune.net)
- but: Apple Inc. maintain a steadily growing sales of their products in recent years
 - because: Apple iPod is the biggest selling digital music player of all time (sold more than 100m) (Wikipedia contributors (2007) )
- because: Apple competes with large established companies
 - because: Apple's Mac computers compete with Dell and other computer manufacturers
 - because: Apple's software competes with Microsoft
- because: the iPhone competes with Nokia
- because: the iPod competes with Sony's Walkman
- because: iTunes competes with other music download sites such as Amazon
- because: Apple's online iTunes music store is suffering from illegal music sharing through the internet
- because: songs available on iTunes music store can be easily found and got for free from the internet, sometimes even few weeks before their official releases
- but: since 2004, the iPod has dominated digital music player sales in the United States, with over 90% for hard drive-based players and over 70% for all types (www.appleinsider.com)
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